Ube#A000FF, a vivid violet

Ube in RGB, HSL, OKLCH & more

Ready to ship: every line pastes straight into your codebase, and the whole file copies at once.

ART is Rhapsody's perceptual model. How ART works

Why is it called Ube?

Ube's meaning, origin, and pronunciation, with sources.

Related: Kikorangi Plum

OED s.v. ube; Wiktionary s.v. ube, citing Blust & Trussel, Austronesian Comparative Dictionary; Wikipedia s.v. Ube halaya. Dictionary + scholarly sources; no native-speaker review.

Shades of Ube, lighter and darker

For hover states, washed backgrounds, and dark surfaces that still read as #A000FF. 13 steps, spaced evenly by eye, with the color itself sitting at its natural depth, ube-600.

Tints (light surfaces; dark text passes on every one)

Midtones (the color at full strength, for brand & accent work)

Shades (dark surfaces; light text passes on every one)

Is Ube accessible? Contrast with white & black

Strong contrast makes your work readable by everyone, and meets the WCAG standard accessibility law points at. AA is the floor; AAA is the tier worth aiming for in body text. White text on #A000FF passes AA. For AAA, use its scale. Every strip below is one surface, and the marks are the steps that reach AAA on it.

Rows are text, columns are background · 68 of 210 pairings reach WCAG 2.2 AAA, shown here.

Ube in CMYK: one value for files, one per press

This color shifts further than a press run can hold, so expect a visible difference. The pairs below show where each standard lands.

In CMYK, #A000FF is C37.3 · M100 · Y0 · K0. That is the value design tools and file formats use when no press is involved.

On press (what each standard prints)

Press values computed through the ICC characterization data each standard proofs against. Each CMYK above is the closest that standard can get.

Colors similar to Ube

The purple yam (Dioscorea alata). The food came first, like "orange"

Here are other colors similar to Ube along with accessible text pairings and whether or not they're print-safe. Explore The Violets

Colors that go with Ube

The complementary color, straight across the wheel, is a brilliant lime #B3F77A. Rhapsody's pick is the split complement, just to one side of it, a livelier pair.

The accent is for the moments that need attention, the harmony for the ones that need calm; the neutral carries the text and surfaces in between.

Take Ube with you

The work on this page doesn't stay here. Save a card and the color arrives in your file, your deck or your board already decided.